Marketing

pre-MBA Marketing

Mid-term program targets marketing competencies development

APPLY
13 07 / 2019
Sat 10:00
More information
  • Business
  • Financial Management
  • Management and Leadership
  • Marketing
  • Business Processes Management
  • Business (Odesa)

Summarizes marketing management knowledge and skills and offers marketing toolbox for managers.

Improves marketers’ professional and personal effectiveness thus enhancing businesses’ performance.

IT CATERS TO

  • Marketing departments employees
  • Marketing directors
  • SMB owners
  • Senior executives
  • All those aiming at improving marketing knowledge and skills
PROGRAM’S BENEFITS

Enhances understanding of marketing function and assists in mastering skills critical for marketing strategy development

Presents all marketing instruments and teaches how to use them

Helps to improve professional and personal performance and thus assist in bettering overall business performance

Summarizes experience and pushes for new ideas

Integrates acquired knowledge and skills with the help of business games and simulations

PROGRAM MODULES
I

Marketing fundamentals

  • The role of marketing
  • В2В and В2С marketing
  • Goods and services marketing
  • Marketing impact on gross income
  • Marketing management basics
  • Strategic marketing plan
II

Marketing management

  • Marketing management as a part of corporate governance
  • Sales potential
  • Value-oriented marketing
  • Marketing within a value chain
III

Marketing analysis

  • Marketing analysis objects
  • 5С concept
  • PESTLE-analysis
  • Marketing measurement system
  • Portfolio analysis principles
IV

Market segmentation and targeting

  • Customers’ segmentation
  • В2В segmentation
  • Segmentation principles
  • Target segment selection
  • Segment attractiveness criteria
  • Selecting competitive product for the selected segment
V

Branding

  • Branding definition
  • Brand audit
  • USP selection
  • Perception mapping
  • FAB concept
  • Product positioning
VI

Marketing strategies

  • Marketing strategies key drivers
  • Main stakeholders
  • KPI system
  • DPM models
  • Customers classification
  • Brand strategy
  • Risks assessment and management
  • Marketing strategy development
VII

Forecasting and mid-term marketing planning

  • Sales forecast instruments
  • Marketing plans
  • Sales control
  • Marketing budgeting
VIII

Marketing mix

  • Matching marketing mix with the strategy
  • Marketing mix elements
  • Product policy
  • Tri-level product model
  • Distribution and marketing principles
  • Distribution models in Ukraine
IX

Assortment/category management

  • Assortment management principles
  • Assortment classification instruments
  • Assortment management marketing tools
  • Assortment/customers analysis instruments
  • Category management principles
  • Product categories
  • Category management approaches
  • Category analysis and strategy
  • Category operational management
  • Comprehensive assortment and logistics decision-making
X

Sales and distribution management

  • Distribution principles
  • Distribution models in Ukraine
  • Trademark and salesforce
  • Sales planning
  • Sales control system
  • Wholesales promotion
  • Retail sales promotion
  • Salesforce management
XI

Pricing

  • Cost vs value approach in pricing
  • Pricing strategies
  • Pricing and distribution and value chain
  • Pricing procedures
  • Price elasticity
  • Price and value competition
  • Pricing and positioning
XII

Advertising

  • Marketing communication strategies
  • Promotion at different stages of a value chain
  • Advertising campaign planning
  • Marketing measurements system
  • Outsourcing to marketing agencies
XIII

Marketing research

  • Marketing research classification
  • Primary and secondary information
  • Marketing research
  • Market capacity identification
  • Media research
  • Marketing research: problems and solutions
  • Outsourcing to marketing research agencies
XIV

Markstrat business simulation

Integrating instrument of a program featuring: group work, lectures, discussions, and group projects defense. The simulations assist in obtaining the skills of strategic marketing decision-making.

FORMAT AND FEES
  • MODULAR FORMAT

FORMAT

Friday 17:30 – 21:30, Saturday 9:00 – 17:00 twice a month

Start

Аutumn, 2019

Duration

6 months

Document

The MIM Business School certificate

Fees and payment schemes

UAH 76,600.
The amount could be paid in installments.

SCHEDULE
CONTACT PERSONS
Lypovska, Olga
Lypovska, Olga
Account-manager 044 585-02-85 ol@mim.kiev.ua
APPLY

APPLICATION PACKAGE

  • Resume (CV)
  • Copy of the university diploma and university transcript
  • Copy of the internal passport (1st, 2nd and 11th pages) for the Ukrainian nationals or permanent residence permit for non-nationals
  • Copy of ID (individual tax number)
  • 1 colored photo sized 30х40 mm

VENUE

The MIM Business School
10/12 B, Shuliavska Street, Kyiv, Ukraine

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You could ask your questions or apply:

Olga Lipovska Account manager
Apply to the course